Pro formula for stunning hairstyles

Professional hair beauty products and special hair treatments for salon and hairdressing studios.

Our Hair Product Range

AURANE Pro Formula

From its birth, AURANE only focuses on needs for professional  salons and experienced hairdressers, then we never look away.

AURANE’s philosophy: Everything starts and ends with hairdressers.

Throughout the years, we have gained acknowledgement from various top-tier salons. Our most successful products are AURANE’s professional perm & straightening products, hair treatment products, etc,. With a growing loyal customer base, our market shares in Europe, USA and southeast Asian countries are growing dramatically in recent years.

Join force with AURANE to create better hair products for hair professionals!


What's New at AURANE

A product launch was held on August 19, 2020, at the Krabi Royal Hotel. Guests were introduced to the different AURANE products by hair experts as speakers of the event. There were also demos, allowing the guests to experience the hair products firsthand!

Read Our Blog

How to Add Volume to Fine Hair

A detailed look at how you can volumize fine hair, the things you need to look out for and the mistakes to avoid.

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